Social Media Strategy for Business

Confident with social media but want to take it to the next level? This interactive course focuses on brand and strategy. Grow your reach, tune your listening skills and maximise the use of social media platforms. Refine your ideas in line with the latest Thomson Reuters social media guidelines to avoid reputation and compliance risks.

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For more information, contact us on
+44 (0)20 7542 8355 or send us an email.

AGENDA

Morning

  • Targeting the right audience
  • Developing a narrative
  • Enhancing your brand
  • Exercise: Review your current social media strategy

Afternoon

  • Managing your accounts and measuring success
  • Staying safe and compliant
  • What to do differently? Present your improved social media strategy

WHO SHOULD ATTEND?

This advanced course is designed for professionals with a good knowledge and understanding of social media:

  • Managers responsible for building a brand narrative
  • Marketing and business development professionals

Ideal for those seeking to:

  • Maximize the use of Twitter, Facebook, LinkedIn and other social media platforms
  • Build relationships with key audiences
  • Create a brand narrative
  • Engage in multi-media story telling
  • Manage and avoid reputation and compliance risks

TRAINERS

The Thomson Reuters Foundation leverages highly-skilled experts from across its vast global network to lead and facilitate all of our training courses. Our trainers bring years of experience to the classroom and aim to deliver immediate and tangible results.

All programmes include:

  • Theoretical and practical case studies
  • Interactive feedback opportunities that incorporate group discussion, coaching, and video self-presentations
  • Individual and group exercises that draw on industry and academic best practices

Delegates are encouraged to bring along real examples of professional projects to facilitate immediate development on written, oral, and visual presentations.

UPCOMING COURSES

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